Vartopia is the first company to provide IT resellers with a multi-vendor deal registration portal to help resellers recover over $2 billion in profits missed every year.  The portal is currently integrated with the deal registration systems of Cisco, Dell, HP, VMware, and others, and enables resellers to simplify and streamline the access, submission, monitoring, and management of deal registration activity of their sales teams.  Vartopia provides these sales teams with a time-savings single-point of entry to access vendor systems, retrieve previously used data, submit one-to-many vendor registrations, and view and track previously submitted registrations.  The dashboard and reporting views provide registration detail by sales person, customer, and vendor, and delivers the cross-company visibility that sales management needs to help drive revenue and increase gross profit.

Vartopia also provides VARs with functionality that does not exist in the vendors’ deal registration systems.  VARs who want their sales teams to solution-sell can configure prompts that appear to their sales people when using the tool to ensure their sales teams don’t forget to add additional registrations that will help maximize the customer sale opportunity.  Vartopia also includes configurable email alerts to notify users and managers of created, approved, and expiring registrations, and custom fields for sales personnel to submit additional information that VAR management needs for financial payment or operational reconciliation.  Approximately 20 resellers in the US and Canada use the system today.

Sweat Equity Partners is an early investor in the Company and has a seat on the board of directors.

Headquarters:  Boston, Massachussetes

Website:          www.Vartopia.com